Digital Marketing
The growth of online communication and social media has completely transformed how businesses reach and engage prospects and customers. Traditional outbound and direct marketing techniques, while still selectively useful – have given way to inbound marketing strategies that are more scalable, economical and effective. From search engine optimization to content driven marketing – these strategies require start-up and mid-size businesses to blend product insight with specific expertise across multiple marketing domains. Together they enable the organization to create an authentic voice that can achieve scale distribution via new digital marketing channels.
FutureTec Enterprise can deliver high quality marketing expertise and bandwidth - from product / market strategy formulation - to content development and demand generation across the digital marketing spectrum. Our team of expert professionals can develop, manage and execute marketing and demand generation project(s) from start to finish with precision and on time.
Our Credentials:
- Strategy and marketing experience from startup to public companies
- Deep product marketing expertise enabling content driven thought leadership
- Creative and results driven demand generation planning and execution
- In depth expertise in SEO/SEM and online marketing
- Hands on capabilities in community development and social media marketing
- Expertise in marketing automation, web analytics and monitoring tools
- Flexibility to work as an outsourced partner or assume complete marketing ownership
Following are our digital marketing services:
- Product Marketing : Product / Market Strategy, Messaging / Positioning, Content and Sales Tools, Market Research, Customer and Web Analytics.
- Demand Generation : Inbound Marketing, SEO / SEM, Multi-media programs execution, syndicated content and viral campaigns.
- Enterprise and Social 2.0 : Social Media planning and participation, Community set up and management, Blogger and influencer outreach, PR and Analyst Relations.
- Product Management : Competitive Research, Use Case Analysis, Focus Group Studies, PRD / MRD Development and Beta Program Management.
- Technology and Process : Marketing Automation, Lead Gen process, Sales force automation, Community and social platforms, Web and content design.